Product Christianity

March 26, 2008

So, my blog may go more and more towards my experience in youth ministry, but without any dedicated readers, I suppose it won’t make much of a difference ¹

After reading a post on Once a Youth Pastor, I thought I would write something about product Christianity.

It seems to me like there is a deluge of books and seminars about how to make your church attractive to those outside the church. Put up fancy banners. Sing songs with cool waterfall video on a screen. Do things that will make the product of our faith look streamlined and trendy and sexy. Do special things on Sunday mornings so that new people will get hooked on Jesus.

We do not need a host of new graphics and designs with the best sound systems to attract people (although, if we are going to do graphic design, we ought do it well. Stop using clip art – NOW!). We also don’t have to try and have the best programs for everyone’s needs to attract people to our Sunday morning services (although we ought try and attend of the needs of those around us).

People outside of the church need to see Christians totally surrendered to God, meeting together to worship Him, and spending their time outside of church being His hands and feet. That will be attractive enough. When our faith is tailored to look how people want it, it is no longer the worship of God but a glorified social club.

As much as Christians (particularly Evangelicals) have blasted post-modernism (or at least, what they think post-modernism is) they continue to cling to cultural problems as if they were gospel. Commercialism and Materialism have become second nature to us, and we don’t even fight it. Bigger ‘auditoriums!’ (I have a problem with that word, but I will rant about that another time) Nicer video displays! Get the best pulpit around! Make sure the ‘stage’ (don’t get me started on these words..) is nice a big. And as we focus so much on stuff, the product of Christianity gets shinier and shinier until it is covered in so much gloss we can hardly see Christ’s possession-less lifestyle.

None of these things are problems in and of themselves, but they are merely a signpost to what church and Christianity has become: something we are trying desperately to sell to others. If our LORD is really what we say he is, and if the Christian faith is so self-evidently true, why do we try so hard to gussy it up like a show pig at the county fair? ²

And so (to get to the youth ministry part that I warned you about earlier) a generation that is being bombarded with ads and their need to have stuff more than any other is being introduced to a church that fits so much in with culture it looks like just another part of America. But it isn’t. Christ is an alternative to how the world lives. A different approach.

I am all about contextualizing messages for different cultures, but not to the point where we take on the worldliness as our own.

And so, to try and tie this all in some sort of tidy bow, when the church stops thinking it is a product, an option for people to choose among many, then we can return to being the counter-cultural, life changing institution Christ intended us to be.

¹ Blog rule number one: self deprecation is not appealing. No one wants to see you all down on yourself.

²  I tried to think of a really cool Charlotte’s Web reference here. To no avail. Pretend like I did.

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